Sales Officer (B2B)

We are seeking a dynamic and result-oriented B2B Sales Officer to drive business growth by developing relationships with existing corporate clients and institutions. The ideal candidate will be responsible for generating new business opportunities, managing key accounts, and representing the company at corporate meetings, exhibitions and industry events.

Key Responsibilities

• Identify and develop new B2B business opportunities through calling, networking, referrals and field visits.
• Build and maintain strong relationships with corporate clients, hotels, pharmaceutical companies and institutions.
• Generate enquiries, conduct product presentations, and convert leads into business.
• Prepare and negotiate quotations, pricing proposals and commercial offers.
• Conduct customer meetings, product demonstrations and business presentations.
• Coordinate with Production, Planning, Dispatch, Purchase and Accounts to ensure timely order execution.
• Follow up on quotations, samples, artwork approvals, purchase orders, payments and repeat orders.
• Maintain accurate customer records, visit reports and sales activities in ERP/CRM.
• Monitor market trends, competitor activities and customer requirements.
• Participate in B2B exhibitions, trade fairs, corporate displays, product launches and networking events to generate business leads.
• Represent the company professionally during client meetings and industry events.
• Prepare daily, weekly and monthly sales reports for management.

Required Skills

• Excellent communication, negotiation and presentation skills.
• Strong relationship-building and customer management abilities.
• Ability to identify new business opportunities and close sales.
• Proficiency in MS Office and ERP/CRM software.
• Strong planning, reporting and organisational skills.
• Self-motivated, target-driven and capable of working independently.
• Willingness to travel extensively for client meetings, exhibitions and business development activities.

Qualification

• Any Graduate is welcome to apply; an MBA (Marketing) will be considered an added advantage.

Experience

• 0 – 3 years of experience in B2B Sales, Corporate Sales, Institutional Sales, FMCG, Manufacturing, Corporate Gifting, Hospitality or related industries. Freshers with strong communication skills are welcome to apply.

Key Performance Indicators

• New customers acquired.
• Revenue generated against assigned targets.
• Number of client meetings and sales presentations conducted.
• Lead-to-order conversion ratio.
• Repeat business from existing customers.
• Quotation and enquiry follow-up efficiency.
• Collection of outstanding payments.
• Customer satisfaction and account retention.
• Accuracy and timeliness of ERP/CRM updates.
• Leads generated from exhibitions, trade fairs and corporate events.

Preferred Candidate Profile

• Strong business acumen and commercial awareness.
• Excellent interpersonal and networking skills.
• Professional appearance and communication.
• Positive attitude with a passion for sales and customer service.
• Ability to work under pressure and meet deadlines.
• Willingness to travel across assigned territories as required.